Korea Joongang Daily
Korea JoongAng Daily

Korea showing signs of baby bump in premium products market

The market for baby and children’s products is regaining momentum as births in Korea are showing signs of rebounding. Demand for premium products for babies and children is growing, and companies are expanding related businesses in response.

2026-03-10

University-branded clothing trend more about image than school aspirations

Anyone walking around Seoul’s university districts will notice students wearing hoodies and puffer jackets emblazoned with school names. These university-branded outfits aren’t just for local institutions like Seoul National University or Yonsei.

2025-11-19

Clothing brand Topten Kids issues apology for sexually suggestive English phrase on outfit

Korean children’s clothing brand Topten Kids issued a public apology Thursday after selling a top with a sexually suggestive English phrase. The illustrator who collaborated on the design also apologized.

2025-10-30

Matin Kim, Musinsa and other trendsetting Korean fashion brands are going global

Korea’s trendsetting fashion brands are going global. Matin Kim and Musinsa are moving to the world's biggest e-commerce platforms, betting that fast-rising interest in K-fashion and the spending power of Gen Z will translate into global sales.

2025-10-23

In Korea’s online counterfeit scene, Chanel bags the top spot

Over the past five years, Chanel was the most frequently counterfeited brand discovered through online monitoring in Korea, according to recent data.

2025-05-02

Harvest dance

Dancers wearing Korean traditional clothes and masks perform at a ceremony praying for a rich harvest season in Gwangju's Seo District on Thursday.

2023-08-31

T-shirts aren't cheap

T-shirts are displayed behind a glass wall of a clothing store in Myeong-dong, central Seoul, on Tuesday. Prices of clothes and shoes in May rose eight percent on year to log the highest rate of increase in 31 years, according to Statistics Korea.

2023-06-06

Korean weight norms reinforce its beauty standards, int'l student says

"It's kind of hard to find bigger-sized clothes here in Korea, especially for the smaller shops," Luna, a 20-year-old student in Korea, said. "I have to resort to bigger and more international brands."

2023-05-25

Baby product spending booms in the age of the 'VIB'

Koreans are spending more on baby products amid tumbling birth rates. Parents who treat their baby as a “VIB,” or "very important baby," are willing to buy luxurious infant clothes and strollers or spend millions of won to throw the baby’s first...

2023-03-26

Coin-conscious consumers in Korea buy clothes by the kilogram

As inflation and rising interest rates continue to put pressure on people's wallets, young cost-conscious shoppers are seeking a way to get their hands on clothes by the gram, just like meat and produce.

2023-02-13