As a woman 28 years young, Kang, who sells Yakult products at offices and apartment complexes in Korea, is something of an exception in the business that largely has been dominated by ajumma (middle-aged women).
Food companies are using Esports to market their products — acquiring teams and pouring money into massive sponsorships — in a bid to grab the attention of young consumers.
Korea JoongAng Daily Sitemap
