Starbucks Korea's local competitors recorded measurable gains in the two weeks following the company's botched "Tank Day" marketing campaign as the coffee chain lost sales and app traffic.
In Korea, the emergence of 'cagongjok' has transformed coffee shops into quiet study environments. As the number of cafes has doubled, young adults prefer them over libraries for their ambient noise and accessibility.
Mount Odu, situated just below the inter-Korean border, will host a franchise cafe offering visitors a panoramic view of North Korea's border regions, sources said Friday.
Korea's young generation is embracing whiskey over wine, leading to the rise of whiskey-related products and pop-up stores.
Major coffee franchises are opening specialty cafes as they try to differentiate themselves from low-cost coffee brands in the already saturated market.
A Twosome Place coffee shop in Seoul on Thursday.
A Twosome Place, a coffee franchise, and the JoongAng Group, a leading media group, launch a plogging campaign at a branch of A Twosome Place in Sinchon, western Seoul, on Thursday.
A 53-year-old man has been running a number of coffee shops for 10 years in Gwanak District and Gangnam District, southern Seoul. Sales last year were down 70 to 80 percent.
Harry Potter fans now have a good reason to visit Hollys Coffee thanks to a collaboration between the coffee brand and J. K. Rowling’s fantasy book series which will see the release of a series of yearly planners and bags featuring wizarding and...
Korea JoongAng Daily Sitemap
