Korea Joongang Daily
Korea JoongAng Daily

Olive Young to open first U.S. store in California next week

Health and beauty retailer Olive Young is opening its first U.S. outlet in Pasadena, California, next week, to serve as an advance base for the brand's global expansion, the company said Thursday.

2026-05-21

CJ Olive Young to open first U.S. brick-and-mortar store in L.A. area on May 29

CJ Olive Young will open its first brick-and-mortar store in Pasadena, Los Angeles, on May 29, alongside the launch of a U.S.-only online store.

2026-05-14

Like or unlike Sephora? What we know about Olive Young’s U.S. launch ahead of its full May rollout.

Olive Young, Korea's dominant beauty and health retailer, will open its first U.S. store in late May. The Pasadena debut marks the start of a broader expansion into the world's largest beauty market.

2026-04-30

Olive Young to launch separate U.S. online mall

Olive Young plans to launch a U.S.-dedicated standalone commerce platform in May, aligning the rollout with the opening of its first physical store in the country.

2026-04-23

Korea's antitrust watchdog investigates major retailers over alleged distribution law violations

Korea's antitrust watchdog has launched an investigation into two major retailers over alleged violations of the country's large-scale distribution law, industry sources said Monday.

2026-04-20

When the child outgrows the parent: How Olive Young's rise complicates CJ's succession plan

Despite annual sales topping 5.8 trillion won ($3.93 billion), Olive Young is still not publicly listed, even as analysts value it at as much as 10.4 trillion won. Parent company CJ's family heir succession plan rests in the balance.

2026-04-17

Small K-beauty firms ditch Korea as saturated market forces new approach

As the Korean cosmetics wave shows no signs of breaking, smaller retailers are wading into new waters — and leaving their home port behind entirely.

2026-04-16

From minimal to magical: Playful designs, cute collaborations reshape K-beauty marketing

Korea's beauty industry is ramping up collaborations with cute, popular characters for limited-edition merchandise to generate hype on social media and drive sales. The shift reflects the industry’s focus on a younger consumer base.

2026-04-16

Olive Young, Musinsa, others expand in Korea beyond Seoul in hunt for new customers

Beauty and fashion retailers are expanding their operations beyond Seoul by opening new stores and investing heavily in local markets as they make efforts to use shifting shopping habits to their advantage and to attract new customers.

2026-04-11

CJ Group chief visits new Olive Young store in Myeongdong ahead of U.S. expansion

CJ Group Chairman Lee Jay-hyun visited the new Olive Young store in Myeongdong on Thursday ahead of the beauty retailer’s planned expansion to the United States.

2026-03-29