Korea Joongang Daily
Korea JoongAng Daily

Nongshim to set up Russian subsidiary to bolster Eurasian push

Nongshim, Korea's leading instant noodle maker, said Wednesday it will establish a subsidiary in Russia in June as part of its strategy to expand into the Eurasian market.

2026-04-08

Nongshim unveils brand mascot for popular Shin Ramyun noodles

Nongshim, Korea's leading instant noodle maker, introduced a brand mascot for the company's popular Shin Ramyun noodles Wednesday.

2026-03-25

Lee calls for supplementary budget to counter volatility from Middle East crisis

President Lee Jae Myung urged aides on Thursday to swiftly prepare a supplementary budget to help with economic recovery and people's livelihoods amid concerns over the repercussions of the intensifying Middle East crisis.

2026-03-12

Shin Ramyun slurped up in comedy sketch on U.S. late-night talk show 'Jimmy Kimmel Live!'

Nongshim’s flagship instant noodle Shin Ramyun, recently promoted globally through a tie-in campaign with girl group aespa, appeared in a product placement on ABC’s “Jimmy Kimmel Live!” this week.

2026-01-28

Shin Ramyun commercial featuring aespa garners 144 million views

A commercial for Nongshim’s Shin Ramyun instant noodles product featuring K-pop girl group aespa has become a global sensation, surpassing 144 million cumulative views on YouTube within a month of release.

2025-12-26

Nongshim reshuffle sees sales EVP take over as CEO while third-generation family member moves up

Shin Sang-yeol, 32, head of future business at Nongshim and a third-generation member of the founding family, is set to be promoted to executive vice president just over a year after becoming a senior vice president.

2025-11-21

Girl group aespa becomes first global ambassador for Shin Ramyun

Nongshim has selected K-pop girl group aespa as the first global ambassador for Shin Ramyun to expand its presence in overseas markets, the company announced on Wednesday.

2025-11-19

Despite tariffs, overseas ramyeon sales remain hot for Samyang and Nongshim

Samyang Foods and Nongshim both reported strong third-quarter earnings this year, with robust overseas exports driving growth, despite concerns over rising U.S. tariffs on Korean food products.

2025-11-14

Nongshim to launch new kimchi-flavored ramyeon after success of 'KPop Demon Hunters' collaboration

Nongshim said on Sunday that it will launch a new kimchi-flavored Shin Ramyun product next month after consumers responded positively to an earlier version featuring characters from the Netflix animated film “KPop Demon Hunters.”

2025-11-09

'K-food Station' creates most popular method of diplomacy at APEC

As world leaders gathered in Gyeongju, North Gyeongsang to mull trade and security matters, hungry reporters explored Korea's most popular snacks from food truck vendors eager to showcase their treats to international guests.

2025-10-30