Tag: Grip

Grip

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[INTERVIEW] Grip mixes live commerce and community

On the screen, a woman in a T-shirt with a photo-realistic green-grape graphic plucks a grape from a vine in her greenhouse, eats it and describes how it tastes. She is one of one of 20,000 sellers who use the Grip live-commerce app...

2022.8.16

Live commerce shows on Grip [SCREEN CAPTURE]

Kakao buys half of Grip for live-commerce capabilities

Kakao acquired half of Grip Company, a local startup specializing in live commerce streaming, for 180 billion won ($153 million), in a major bet on the format becoming a force in digital shopping.

2021.12.2

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Kim Kyeong-hoon, a merchant in the underground shopping area of Bupyeong Station, Incheon, sells jeans through a live commerce show. [SCREEN CAPTURE]

Live commerce kimchi and denim deliveries as shop owners go digital

The online shopping boom has become a major source of income for large retailers and department stores. But the internet isn't just for the big players, and the hard-hit owners of small independent stores are also jumping online.

2021.1.10