Genesis will produce its first hybrid models, the GV80 and GV70, by 2026 and 2027, respectively, as consumer demand shifts away from EVs.
Genesis, the luxury marque of Korea’s Hyundai Motor Group, is accelerating its push into the competitive European market with an electric-first strategy and a splashy appearance at one of motorsport’s most prestigious races.
Genesis awarded Robert MacIntyre, the winner of the 2024 Genesis Scottish Cup, an Electrified GV70 EV SUV.
The Genesis GV70 rules Korea's luxury SUV market. But whether its electric version will be able to maintain that reputation in the cutthroat electric vehicle (EV) market remains to be seen.
Korean carmakers' sales rose 12 percent last month from a year earlier helped by robust overseas demand for SUVs amid the Covid-19 pandemic, industry data showed Thursday.
The Genesis GV70 offers the same level of luxury as the bigger GV80 that launched in January, but suits quite different needs.
Genesis premiered the brand's second SUV, the GV70, on Tuesday, as it vies to cement its position in the luxury SUV segment after the successful introduction of the GV80 earlier this year.
Korea JoongAng Daily Sitemap
