Korean neon meets German engineering as Mercedes globally premieres first fully electric C-Class in Seoul

Mercedes-Benz debuted the all-new electric C-Class in Seoul on Monday, holding the vehicle's world premier in Korea ahead of any other market, a signal of the German automaker's deepening commitment to Korea.

2026-04-20

HD Hyundai Electric completes Korea's largest environmentally friendly transformer

HD Hyundai Electric has completed the country’s largest-capacity transformer that uses environmentally friendly insulating oil — a unit destined for export to Britain.

2026-04-16

Kia CEO unveils $33B plan to expand in EVs, autonomous driving and robotics

Kia plans to invest 49 trillion won through 2030 to gear up for expansions in EVs, autonomous driving and robotics, with a push to lead future growth by increasing the presence of its humanoid robot Atlas in its U.S. factories.

2026-04-09

Localities face depleted EV subsidies as demand surges from price cuts, rising oil costs

Subsidies for EVs have been depleted in some localities far faster than expected this year as demand surges due to price cuts by automakers and rising oil prices, according to the Korea Automobile & Mobility Association on Wednesday.

2026-04-08

An electrifying deal

A worker stands in front of an ultra-high-voltage transformer by LS Power Solution.

2026-04-06

HD Hyundai Electric breaks ground on second U.S. transformer factory to meet surging demand

HD Hyundai Electric broke ground on its second power transformer factory in Montgomery, Alabama, committing $200 million to expand its U.S. manufacturing capacity amid surging demand for electricity from AI and data centers.

2026-03-08

Korea’s EV charging industry races to match Tesla’s growing market share

Korea’s electric vehicle charging industry, struggling through the EV “chasm” — a period of stalled demand between early adopters and mass market buyers — is turning to Tesla for relief.

2026-02-22

SK On offers employees buyouts and unpaid leave as EV slump deepens

As the electric vehicle (EV) chasm — a period of stalled demand between early adopters and mass market buyers — drags on, SK On has rolled out a voluntary separation program for employees for the first time in two years.

2026-02-20

Volvo amps up EV price war in Korea, charges less for SUV

Volvo has joined the intensifying electric vehicle price war in Korea, slashing the price of its compact electric SUV to around 30-million-won ($20,694).