The devil wears Prada — and rides in a Mercedes Maybach

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The devil wears Prada — and rides in a Mercedes Maybach

Published: 30 Apr. 2026, 15:56 Updated: 30 Apr. 2026, 17:58

SARAH CHEA
[email protected]

Audio report: written by reporters, read by AI

Mercedes-Benz’s flagship one-of-a-kind customized Maybach S-Class is featured in a ″The Devil Wears Prada 2″ ad. [MERCEDES-BENZ KOREA]

Two decades after the original, "The Devil Wears Prada 2" premiered in Korea on Wednesday, featuring Mercedes-Benz’s flagship one-of-a-kind customized Maybach S-Class.

The bespoke Maybach S-Class appears alongside the film’s central character, Runway magazine editor-in-chief Miranda Priestly, portrayed by Meryl Streep.

Mercedes-Benz Korea said the car features a distinctive high-heeled pitchfork emblem, an enlarged illuminated grille and a meticulously tailored interior crafted under its Manufaktur program, the brand’s in-house customization division.

Mercedes-Benz’s flagship one-of-a-kind customized Maybach S-Class featured in ″The Devil Wears Prada 2″ [MERCEDES-BENZ KOREA]

Various Mercedes cars are featured in ″The Devil Wears Prada 2.″ [MERCEDES-BENZ KOREA]

Beyond the Maybach S-Class, a broad spectrum of the Mercedes-Benz lineup is woven throughout the film, including the S-Class, the GLE, the all-electric G-Class, the V-Class and the Sprinter.

The 2006 film also featured the S-Class from Mercedes, establishing an early connection between the brand.

“In this sequel, we continue that relationship with the Maybach S-Class at its center, an emblematic collaboration that revisits the shared values and heritage cultivated by two icons,” Mercedes-Benz Korea said.

Mercedes-Benz plans to roll out a series of campaigns built around scenes from the film, including video content, premium key visuals for print and digital platforms, behind-the-scenes footage, social media campaigns and market-specific events, which will be released in phases through June.

Mercedes-Benz Korea provided Meryl Streep with a Maybach S-Class during her promotional visit to Korea on April 8 and 9.

BY SARAH CHEA [[email protected]]