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Olive Young to launch separate U.S. online mall

Published: 23 Apr. 2026, 16:50 Updated: 23 Apr. 2026, 18:54

KIM MIN-YOUNG
[email protected]

Olive Young's first North American distribution center in Bloomington, California [OLIVE YOUNG]

Olive Young plans to launch a U.S.-dedicated standalone commerce platform in May, aligning the rollout with the opening of its first physical store in the country.

The beauty company will introduce the online mall and target U.S. consumers as part of efforts to update its current approach.

U.S. customers can currently order K-beauty products through the company’s Olive Young Global site, which ships from Korea to more than 150 countries. The upcoming platform will shift fulfillment and operations closer to the United States, offering a localized alternative.

Olive Young is pairing the online launch with its offline retail push into the U.S. market, which is set to begin with a store in Pasadena, California, in May, followed by additional locations in the state, including shopping centers in Los Angeles.

Some logistics infrastructure for the company’s endeavor has already been completed. In March, Olive Young established a roughly 3,600-square-meter (38,751-square-feet) distribution center in Bloomington, California. The facility will handle customs, inventory and delivery for both online orders and physical stores in the country, consolidating functions that were previously tied to cross-border shipping.

Customers look at products in the Wellness Edit section at an Olive Young store in Seongsu-dong, eastern Seoul, in November 2025. [OLIVE YOUNG]

The U.S. platform is expected to sell both K-beauty brands and a selection of non-Korean products selected by Olive Young, indicating the company’s shift away from positioning itself solely as a K-beauty retailer.

“We are preparing to introduce a wide range of promising K-beauty and K-wellness brands through an integrated online and offline approach," said an Olive Young representative. "We aim to help those brands establish a long-term foothold in the United States, the world’s largest beauty market.”

Separately, Olive Young is expanding its reach through external channels. The company has partnered with Sephora to introduce “K-beauty zones” across Sephora’s online and offline stores — first in North America, then to parts of Asia in the second half of 2026. These sections will feature Korean cosmetics curated by Olive Young while Sephora handles store operations and sales.

BY KIM MIN-YOUNG [[email protected]]