Jollibee Foods acquires Korean hot pot chain operator All Day Fresh for $88 million

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Jollibee Foods acquires Korean hot pot chain operator All Day Fresh for $88 million

The brand logo of Korean hot pot chain Shabu All Day [YONHAP]

The brand logo of Korean hot pot chain Shabu All Day [YONHAP]

 
Jollibee Foods, the leading fast food chain operator in the Philippines, said on Monday that it has acquired a 100 percent stake in All Day Fresh, the operator of the Korean hot pot chain Shabu All Day.

 
With the completion of the share purchase agreement — worth about 130 billion won ($88.2 million) — All Day Fresh has separated from its former parent company, Myungryundang, and fully incorporated into the Philippine food conglomerate.
 

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All Day Fresh operates 172 Shabu All Day stores in Korea, generating annual sales of around 480 billion won, according to the company.
 
Jollibee Foods said the brand maintains a leading position in the Korean market for all-you-can-eat hot pot, commonly referred to as shabu-shabu. It added that it sees strong growth potential amid rising overseas interest in Korean food.
 
The company is also considering expanding Shabu All Day into Southeast Asian markets.
 
The acquisition follows Jollibee Foods' purchase of Compose Coffee, a Korean coffee chain, last year, further strengthening its presence in Korea's food and beverage market.
 
Since the acquisition, Compose Coffee has expanded into Southeast Asia, including the Philippines and Singapore.

Yonhap
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