Home > Entertainment > Movies

Movie discounts to be offered twice per month as 'Culture Day' initiative expands

Published: 01 Apr. 2026, 18:22 Updated: 03 Apr. 2026, 10:48

Moviegoers are seen at a cinema in Yongsan District, central Seoul, on March 8. [NEWS1]

Movie ticket discounts will be offered from 5 p.m. to 9 p.m. on the second and last Wednesdays of every month starting in May, the Ministry of Culture, Sports and Tourism said on Wednesday.

On these days, tickets will cost 10,000 won ($7) for adults and 8,000 won for teenagers at Megabox, CGV and Lotte Cinema theaters in Korea.

Previously, discounts of around 7,000 won were offered only on the last Wednesday of each month. However, the system has been adjusted due to “Culture Day,” a government initiative that offers culture-related discounts such as movie tickets and museum admissions, being expanded to every Wednesday.

Since private theaters, rather than the government, bear the cost of discounts, the two reached a compromise to offer movie ticket discounts twice per month instead of once a week.

Minister of Culture, Sports and Tourism Chae Hwi-young, center, plays the guitar during a performance at Seoul Station in Jung District, central Seoul, on April 1 as part of an event marking the expansion of the government's monthly cultural discount day to every Wednesday. [NEWS1]

A traditional performance takes place at Seoul Station in Jung District, central Seoul, on April 1, marking the expansion of the government's monthly cultural discount day to every Wednesday. [YONHAP]

In line with the expanded initiative, local governments, national cultural institutions and private organizations will also introduce a variety of cultural programs.

Commemorative events — such as a performance at Seoul Station in central Seoul, which featured a guitar performance by Culture Minister Chae Hwi-young — took place nationwide on the first day of implementation on Wednesday.

The government expects Culture Day to improve public access to culture and revitalize the arts and culture sector.

This article was originally written in Korean and translated by a bilingual reporter with the help of generative AI tools. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
BY JEONG JAE-HONG [[email protected]]