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Dinner and a show? Goyang to release program to boost concertgoer spending.

Published: 30 Mar. 2026, 18:08

A view of Goyang Stadium in Goyang, Gyeonggi [GOYANG]

Goyang has firmly established itself as a concert hub, with hundreds of thousands of visitors flocking to the Gyeonggi city over the years to see pop powerhouses in the flesh. Now, the city wants them to stay — and spend.

As part of an effort to boost tourism, the city is developing routes that combine performances with beauty and food experiences, aiming to guide visitors across different parts of the city. It also plans to provide integrated tourism information through QR codes included in promotional materials, allowing visitors to access related content in one place.

Goyang has hosted a series of major performances by global and domestic artists including British bands Coldplay and Oasis and Korean acts G-Dragon and Blackpink. Since 2024, about 850,000 people have visited the city for concerts, generating about 12.5 billion won ($8.25 million).

The influx of visitors has boosted activity at local businesses, such as hotels and restaurants, an upward trend that the city is aiming to boost.

Card sales in the Daehwa Station area near Goyang Stadium rose by 58.1 percent during a world tour stop by boy band Seventeen compared to a typical weekend, while the floating population increased by 17.2 percent, according to an analysis by the Goyang City Institute.

A series of shows by BTS is scheduled to take place at Goyang Stadium on April 9, 11 and 12, with a total of 120,000 visitors expected over the three days.

“The goal is to create a structure in which visitors attending performances move throughout the city and contribute to local consumption,” Lee Dong-hwan, mayor of Goyang, said.

This article was originally written in Korean and translated by a bilingual reporter with the help of generative AI tools. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
BY JEON ICK-JIN [[email protected]]