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LG Innotek partners with U.S.-based Applied Intuition to develop self-driving systems

Published: 30 Mar. 2026, 16:48 Updated: 30 Mar. 2026, 17:01

KIM MIN-YOUNG
[email protected]

Moon Hyuk-soo, the president of LG Innotek, left, and Qasar Younis, the CEO of Applied Intuition, shake hands to commemorate the signing of a strategic partnership between the two companies. [LG INNOTEK]

LG Innotek will pair its autonomous driving sensing modules with Applied Intuition’s software, test vehicles and simulation tools — a move aimed at improving its module performance and accelerating the development of its self-driving systems.

LG Innotek signed a strategic partnership with Applied Intuition to “further enhance the performance and completeness of its autonomous driving sensing modules” on Monday.

Applied Intuition, headquartered in the United States, develops autonomous driving software and simulation tools. The company’s customers include 18 of the world’s top 20 automakers. It describes itself as a company building physical AI that moves the world.

Under the agreement, LG Innotek will install its internally developed sensing modules on Applied Intuition’s test vehicles, which are scheduled to launch in the United States, Europe and Japan.

LG Innotek expects to secure a vast amount of real-world autonomous driving data, including information on regional road infrastructure, traffic flow and climate conditions, through the partnership.

Additionally, the company plans to conduct autonomous driving demonstrations in Korea through Applied Intuition’s software and expertise in operating driving tests.

LG Innotek will also apply its own “virtual sensor” to Applied Intuition’s simulation tools. A virtual sensor replicates the characteristics of a physical sensor in a virtual environment by using digital twin technology.

LG Innotek CEO Moon Hyuk-soo speaks to reporters, explaining its future business strategy and transition into a “physical AI”-based solutions company, after LG Innotek's 50th annual shareholders meeting at its Magok headquarters in Gangseo District, western Seoul, on March 23. [LG INNOTEK]

Through the partnership, LG Innotek aims to “expand the scope of its partnership with Applied Intuition beyond autonomous driving into new business areas such as drones and robotics as part of its strategy to secure leadership in the physical AI market.”

“Autonomous vehicles will only improve if the hardware and software ecosystems evolve together,” said Qasar Younis, the co-founder and CEO of Applied Intuition. “By working directly with LG Innotek, we’re making it easier for automakers to evaluate sensors, validate performance in simulation and on real roads and ultimately move autonomous systems from development into production.”

“Through this collaboration with Applied Intuition, which possesses world-leading software technology, we will provide customers with exceptional solutions that set a new standard for autonomous driving,” said LG Innotek CEO Moon Hyuk-soo. “This partnership will propel LG Innotek to a global top-tier status in the field of mobility [and] robotics sensing solutions, making it a leader of the physical AI era.”

BY KIM MIN-YOUNG [[email protected]]