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HD Construction Equipment expands Australia push amid rising demand

Published: 27 Mar. 2026, 13:13

LEE JAE-LIM
[email protected]

HD Hyundai Chairman Chung Ki-sun, sixth from left, poses for a commemorative photo with President Moon Jae-young of HD Construction Equipment, seventh from left, and other executives at a plaque unveiling ceremony at the company’s Ulsan campus on Jan. 1. [HD HYUNDAI]

HD Construction Equipment said Friday that its sales in Australia rose 56 percent on year in the two months following the January merger of HD Hyundai’s construction machinery units.

Australia, the largest construction equipment market in Oceania with annual demand of about 25,000 units, is a key growth market for the company. HD Hyundai sold 439 units in the country in 2025 and expects sales to increase to around 1,000 units this year.

According to the market research firm Mordor Intelligence, Australia’s construction equipment market is projected to grow from $3.6 billion in 2026 to $4.5 billion by 2031, with an annual growth rate of 4.5 percent. The expansion is driven by government-led infrastructure projects in roads, railways and energy, alongside steady demand from resource sectors such as iron ore and lithium.

To capitalize on this growth, the company is strengthening its position in the compact equipment segment — which accounts for roughly half of total demand — by expanding its dealer network and enhancing localized products and services. It plans to broaden its lineup by reinforcing its mini excavator range and launching compact track loaders and dozers in the Australian market this year.

HD Construction Equipment is also leveraging a financial support package from the Export-Import Bank of Korea to enhance its competitiveness in new markets. The program offers funding support, preferential interest rates and expanded credit limits to support overseas expansion and strengthen key industries.

HD Construction Equipment was launched on Jan. 1 through the merger of HD Hyundai Construction Equipment and HD Hyundai Infracore to bolster its machinery portfolio and expand engine and aftermarket operations.

BY LEE JAE-LIM [[email protected]]