Peugeot ushers in new era of diesel-fueled vehicles

French automaker Peugeot opened the diesel-fueled automobile market in Korea when it introduced its 407HDi (High Pressure Direct Injection) model yesterday in Seoul.

Hanbul Motors Corp., Peugeot’s official dealer in Korea, said the 407HDi model is 2000 cc, with 138 horsepower. The dealer added that the diesel-fueled 407HDi could run up to 15.6 kilometers (9.7 miles) on 1 liter.

Diesel engines have been gaining widespread popularity in Europe and other overseas markets as they offer greater fuel efficiency and are more environmentally friendly than regular cars.

“With the launching of the 407HDi, Peugeot will show the company’s latest technology through other diesel-fueled models in Korea,” said Song Seung-chul, Hanbeul’s president. “With continuing high oil prices and developments in technology, diesel engines have made innovative developments and a new era of diesel automobile in Korea has been opened.”

by Lee Ho-jeong, Choi Joon-ho