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CJ Foodville designates flagship Tous les Jours location in central Seoul

Published: 17 Mar. 2026, 18:13

PAIK JI-HWAN
[email protected]

The Tous les Jours Main Store in central Seoul [CJ FOODVILLE]

CJ Foodville designated its Tous les Jours location in Jung District, central Seoul, as the bakery chain’s flagship location under the name “Tous les Jours Main Store,” the company announced Tuesday.

The company redesigned the store to reflect its evolving concept and renamed it the brand’s flagship location. The renewed store introduces a wider range of premium cakes and desserts with a focus on taste and presentation.

These include the “Ageujak” series, which features cakes shaped like whole fruits, and the “Cheers” series, which serves cakes in reusable wine cups.

The rebranded bakery also introduces new items such as “Milk 46 Bread,” made with milk instead of water for a softer texture, and three types of "Gobong Bread" filled with large amounts of ingredients. The store also adds Korean flavors like nurungji, or crispy scorched rice, and black sesame to bagels and other popular products.

“Tous les Jours Main Store is a symbolic space that brings together the brand’s identity and direction,” a CJ Foodville representative said. “We will continue to introduce differentiated products and new customer experiences centered on the flagship store to strengthen the brand’s competitiveness."

BY PAIK JI-HWAN [[email protected]]