Orion's limited-edition 'cheese chip' cookies sell for seven times retail price online

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Orion's limited-edition 'cheese chip' cookies sell for seven times retail price online

Published: 16 Mar. 2026, 12:02 Updated: 16 Mar. 2026, 16:11

Audio report: written by reporters, read by AI

A listing for Orion’s “Soft-baked yellow cheese chip" cookies (translated) on Coupang sells for 31,200 won ($21), more than seven times its retail price [SCREEN CAPTURE]

A limited-edition Orion cookie that gained popularity on social media is now selling online for more than seven times its retail price as consumers rush to buy before it disappears from shelves.

A box of Orion’s "Soft-baked yellow cheese chip" cookies containing 16 cookies, or 320 grams (11.3 ounces), sold for 31,200 won ($21) on the e-commerce platform Coupang as of Monday. A smaller pack with eight cookies sold for 19,800 won.

The product’s official retail price stands at 4,480 won for the 16-cookie box and 2,250 won for the eight-cookie box, meaning some listings exceed seven times the original price.

"Soft-baked yellow cheese chip" cookies gained popularity on social media, with prices surging after news spread that the product would no longer be available. Resellers have since raised prices in online listings.

Orion released the cookie last month as part of a limited-edition cheese-themed snack promotion alongside products such as “Market O” and “Na! Sand” (both translated).

The snack is based on Orion’s existing "Soft-baked chocolate chip" cookie, but replaces the chocolate chips with cheddar cheese flavoring

The snack achieves a mild cheddar flavor by mixing cookie dough with salty cheese, creating a dense texture and what Korean consumers often describe as a “sweet and salty” taste. Online users have praised the product’s flavor combination.

“The sweet chocolate chip base and salty cheese go well together,” one user wrote. “It’s a taste that keeps you craving.”

The product’s popularity has also led to more people reselling it on secondhand marketplaces. Several listings appeared on the platform Karrot on Monday, including a post offering a 320-gram box for 18,000 won.

Consumers have also asked Orion on social media to continue selling the limited-edition product.

More than 100 inquiries requesting extended sales reached Orion’s customer service center over the past 10 days, industry sources said.

The company will reportedly decide whether to continue sales after reviewing production capacity and consumer demand.

This article was originally written in Korean and translated by a bilingual reporter with the help of generative AI tools. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
BY SHIN HYE-YEON [[email protected]]