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Put on your kit, get fit: K League to host 10K run

Published: 24 Feb. 2026, 20:53

A promotional poster for ″Team K League Run″ [TEAM K LEAGUE RUN]

Football fans will don their favorite K League club jerseys and run together through the spring air when the 2026 Seoul Team K League Run takes place in western Seoul on March 28.

Organized by JoongAngIlbo S and co-hosted by the K League, with the Ministry of Culture, Sports and Tourism listed as a sponsor, the 10-kilometer (6.21-mile) race will be held around Peace Square at Peace Park in Sangam, Mapo District, western Seoul.

The run was designed to promote the K League and expand fan participation culture, carrying the message that even if runners wear different clubs’ uniforms, they are still moving in the same direction under the shared identity of Team K League.

About 7,000 participants will take part, and all runners will receive a limited-edition Team K League Run T-shirt and a bandanna, while finishers will earn a medal. Registration opens at 10 a.m. on March 3 and runs through 5 p.m. on March 12 on a first-come, first-served basis via the event website. The race is a single 10-kilometer course, with the entry fee set at 75,000 won ($52) per person.

Participants are expected to run in their own K League uniforms, but those without a uniform can wear the limited-edition event T-shirt.

The on-site program will also include fan activities such as a photo zone and a shooting challenge, according to organizers.

Forbes Korea and Monthly JoongAng PDF subscribers will be able to apply through an early-registration window on a first-come, first-served basis, with 2,000 slots available, organizers said. Those who purchase eligible PDF subscription products during the early-registration period will be automatically granted access, and a dedicated ticket link will be provided.

“We plan to keep rolling out a range of content based on intellectual property (IP) so fans can experience the K League’s brand and value in everyday life, starting with this year’s Team K League Run,” said a source from the K League’s IP business team. “We will strengthen the K League brand experience by expanding opportunities for people to participate and connect beyond simply watching games.”

This article was originally written in Korean and translated by a bilingual reporter with the help of generative AI tools. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
BY HAN CHAN-WOO [[email protected]]