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Nongshim launches snacks and ramyeon tied to Netflix film “KPop Demon Hunters”

Published: 20 Aug. 2025, 10:20 Updated: 20 Aug. 2025, 16:18

SHIN MIN-HEE
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Nongshim has teamed up with the hit Netflix film “KPop Demon Hunters” to launch a new line of limited-edition snacks and ramyeon products. [NONGSHIM]

Nongshim has teamed up with the hit Netflix film “KPop Demon Hunters” to launch a new line of themed snacks and ramyeon, the company announced Wednesday.

Beginning in late August, packaging for Shin Ramyun and Saeukkang will feature characters from the movie, including HUNTR/X members Rumi, Mira and Zoey, the Saja Boys and Derpy. The design will also appear on Shin Ramyun Toomba Sauce, scheduled for release later this month.

Nongshim has teamed up with the hit Netflix film “KPop Demon Hunters” to launch a new line of limited-edition snacks and ramyeon products. [NONGSHIM]

Nongshim will sell a limited-edition cup noodle modeled after those eaten by HUNTR/X in the film and will host promotional events for the movie’s fandom.

“The frequent appearance of the K-food staple, ramyeon, in the film has naturally led to growing interest in Nongshim, laying the groundwork for the collaboration,” the company said in a press release.

The company noted that the film features products strikingly similar to its own — including a ramyeon with a different Chinese character but the same pronunciation as Shin Ramyun and a snack closely resembling its Saeukkang.

“Just as the show introduced K-culture to the world, Nongshim hopes to share the taste and value of K-ramen and K-snacks with sincerity through this partnership,” the company said.