Not just child's play

Trading card sales at leading specialty stores surged 154 percent in September as buyers in their 20s and 30s fueled demand.

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Pokémon trading card displays and a large Pikachu figure inside a Seoul card shop.
Pokémon cards fill the shelves of a card shop in Seoul on Oct. 20. Sales at specialty trading card stores have surged amid a collecting craze for character-based trading card games such as Pokémon. People in their 20s and 30s now make up nearly 70 percent of buyers and have expanded the market beyond its traditional base of children. September sales at the top 50 trading card stores among Payhere’s affiliated shops rose about 154 percent from a year earlier, according to Payhere, a store payment and management service provider.

Pokémon cards fill the shelves of a card shop in Seoul on Oct. 20. Sales at specialty trading card stores have surged amid a collecting craze for character-based trading card games such as Pokémon. People in their 20s and 30s now make up nearly 70 percent of buyers and have expanded the market beyond its traditional base of children. September sales at the top 50 trading card stores among Payhere’s affiliated shops rose about 154 percent from a year earlier, according to Payhere, a store payment and management service provider.

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