GenRang x Kumdori: Gen.G Esports pop-up opens at Shinsegae Daejeon

A pop-up store celebrating a collaboration between Gen.G Esports and Daejeon's official mascot, Kumdori, opened at Shinsegae Department Store's local branch on Friday. 

The pop-up store, located on the sixth floor of the Daejeon Shinsegae Art&Science, began on Friday and will run until July 12. It is the first Gen.G brick-and-mortar pop-up store in Korea.  

The pop-up features a collaboration between Gen.G Esports' mascot, GenRang, and Daejeon's mascot, Kumdori. Kumdori, born as the mascot of the 1993 Daejeon Expo, now also serves as the city's character.

Gen.G Esports is a professional esports team with gamers playing League of Legends, PUBG: Battlegronds and Valorant. 

A total of 26 items will be sold at the store, including uniforms, limited-edition keycaps and shoes. 

Daejeon is also the city where the League of Legends 2026 Mid-Season Invitational (MSI) will take place from Monday to July 12. The event arena, Dajeon Convention Center, is 10 minutes from the Shinsegae Art&Science. 

"As Daejeon rose to the center place of global esports, hosting the 2026 MSI, we prepared the pop-up so that Korean and international fans can continue their experience in Shinsegae," a department store spokesperson said Friday. 

BY CHO YONG-JUN [[email protected]]