BTS and the British Museum ask 'What's your Arirang?'

The British Museum in London built a trail through its Korea gallery around BTS's latest album "Arirang." 

The Korea gallery trail will run through July 23 in the museum's Korea Foundation Gallery, in Room 67, and highlight five Korean monuments and objects.

The special event will be a part of the "BTS The City Arirang - London" event, a citywide festival that turned the city into a fan destination — including lighting up the London Eye in red — in celebration of the band's concerts in the city. 

The trail picks five objects from the museum. A sarangbang, or a traditional scholar's room that is reconstructed inside the museum, represents new beginnings, while a Joseon-era (1392-1910) moon jar represents humanity. A set of Silla-era (57 B.C. to A.D. 935) gold earrings represent craftsmanship, while roof tile artifacts symbolize endurance. 

Visitors scan a QR code at the gallery entrance, follow the trail and can join a social campaign built on a single question: "What is Your Arirang?" The idea is to post the object that speaks to your own life.

BTS performed at the Tottenham Hotspur Stadium on Monday and Tuesday, selling out both dates. 

The British Museum, located in Bloomsbury, is home to eight million works from around the world. 

BY CHO YONG-JUN [[email protected]]