ASEAN-Korea Centre Secretary General Kim Jae-shin, sixth from right, Asean ambassadors to Korea and Bae Jun-hyoung, director general of the Bureau of International Trade Relations at the Ministry of Trade, Industry and Energy, pose at the opening ceremony of "2026 ASEAN Panorama" at the Seoul ASEAN Hall in central Seoul on May 7.ASEAN-KOREA CENTRE
The ASEAN-Korea Centre launched a rotating trade exhibition on Thursday inside the Korea Press Center in Jung District, central Seoul, running through Sept. 30.
Called "2026 ASEAN Panorama," the event features products from all Asean member states, displayed in pairs on a monthly rotation: Brunei Darussalam and Indonesia in May, Cambodia and Malaysia in June, Lao PDR and the Philippines in July, Myanmar and Thailand in August, and Singapore and Vietnam in September.
A separate showcase for Timor-Leste, which joined Asean as its 11th member in October 2025, is also planned during the period.
Product categories include food and beverages, fashion, books, creative industries and halal lifestyle goods.
The exhibition doubles as a business-to-business platform.
Each month, participating companies travel to Korea for business seminars, one-on-one buyer consultations and visits to Korean industrial sites. Financial advisory sessions covering payments, corporate setup, investments and distribution will be offered in partnership with the ASEAN-Korea Financial Cooperation Center in Jakarta, Indonesia, featuring consultants from Shinhan Bank, the Korea Technology Finance Corporation, BlissVine Ventures and local tax firms.
The ASEAN-Korea Centre has held an annual Asean trade fair since 2014, while this year's edition is expanded in both scale and duration.
Public events include a stamp rally-style completion event with an Asean travel voucher worth 1 million won ($692) as the grand prize. T'way Air is offering discount coupons for Southeast Asian routes while supplies last. An open market ran alongside the opening ceremony on Thursday.
The exhibition is open weekdays from 10 a.m. to 5 p.m. and Saturdays from 10 a.m. to 2 p.m. at the Seoul ASEAN Hall.
![ASEAN-Korea Centre Secretary General Kim Jae-shin, sixth from right, Asean ambassadors to Korea and Bae Jun-hyoung, director general of the Bureau of International Trade Relations at the Ministry of Trade, Industry and Energy, pose at the opening ceremony of '2026 ASEAN Panorama' at the Seoul ASEAN Hall in central Seoul on May 7. [ASEAN-KOREA CENTRE]](https://image.koreajoongangdaily.com/12709476.webp?imageId=12709476&width=960&height=642&format=jpg)
