Tomorrow X Together's Soobin named global ambassador for Dolce&Gabbana

Soobin of the boy band Tomorrow X Together was named the global ambassador for luxury brand Dolce&Gabbana, his agency, BigHit Music, said Tuesday.

“[The brand] has built a connection with Soobin based on the shared values of creativity, individuality and self-expression,” the Italian fashion house said in a press release. “He has the talent, personality and global appeal that align with the brand’s identity.”

A photo of Soobin wearing the brand’s 2026 fall/winter men's collection was also revealed along with the announcement.

Soobin also expressed being honored to be partnering with Dolce&Gabbana.

“I’m excited to begin a new journey with a brand that embraces individuality while remaining deeply rooted in its unique heritage and craftsmanship,” Soobin said in a news release. “I’m looking forward to everything we will create together.”

Tomorrow X Together debuted in 2019 with the EP “The Dream Chapter: Star.” The band is known for songs including “9 and Three Quarters (Run Away)” (2019) and “Sugar Rush Ride” (2023).

The band is scheduled to perform at the 2026 Global Citizen Festival NYC in New York on Sept. 26. The band will be the only Korean artist in this year's lineup, performing alongside artists such as John Legend.

BY KIM JI-YE [[email protected]]