SM Entertainment founder's A2O Entertainment to debut A2O Soul and A2O Lite

A new label from SM Entertainment founder Lee Soo-man will simultaneously launch a boy band and girl group that will debut on Monday. 

A2O Entertainment's boy band A2O Soul and girl group A2O Lite will appear together on the debut show “Welcome to Soulite From A2O Soul A2O Lite” on Monday. The show will be streamed on M2 and Mnet Plus. 

A2O Soul will release its debut digital single “Superstar” and A2O Soul will release “Neon,” both on Tuesday. 

The agency previously launched A2O May in December 2024, a girl group mainly consisting of Chinese members. 

Lee, who founded SM Entertainment, is leading the project as the groups' key producer. Yoo Young-jin, renowned producer who worked for SM Entertainment, is producing the music and performances for both groups. 

Yoo was involved in the production of many of SM Entertainment's hit songs, including TVXQ!'s “Mirotic” (2008), Girl's Generations' “Genie” (2009), SHINee's “Ring Ding Dong” (2009) and aespa's “Black Mamba” (2020). 

BY CHO YONG-JUN [[email protected]]