Lost it in the lights? AHOF's agency apologizes for baseball game filming gaffe.
Boy band members delivered the ceremonial first pitch and hit at a Samsung Lions home game, but the bright lights they used in the stands to make videos put off many fans.
AHOF members pose for a photo in Samsung Lions' uniforms after members Steven and Zeun delivered the ceremonial first pitch and first hit ahead of a game between the Samsung Lions and SSG Landers at Samsung Lions Park in Daegu on June 14.SCREEN CAPTURE
Boy group AHOF's agency apologized after drawing criticism for filming a video while using lighting equipment in the stands during a baseball game.
"We would like to sincerely apologize to the players and spectators who were inconvenienced by AHOF's filming at the baseball stadium the previous day," the group's agency F&F Entertainment wrote in an apology posted to X on Monday.
"We failed to adequately consider in advance that the filming could interfere with the players during the game and disrupt the spectators' viewing experience. We acknowledge that we lacked sufficient consideration and preparation despite the need to prioritize the players and spectators," the agency added.
An apology posted on X by AHOF's agency F&F EntertainmentSCREEN CAPTURE
AHOF members Steven and Zeun delivered the ceremonial first pitch and first hit before a game between the Samsung Lions and SSG Landers at Samsung Lions Park in Daegu on Sunday. The two later moved to the stands and watched the game with the group's other members.
The members subsequently filmed a video in the seating area using video lights and camera flashes. Images and videos of the filming spread through online communities, prompting criticism from some baseball fans.
The use of flashes and similar lighting equipment is discouraged during baseball games because they can interfere with players' vision.
"Going forward, we will thoroughly familiarize ourselves with on-site guidelines and etiquette to ensure that this does not happen again," the agency added in its statement. "We once again sincerely apologize to the players, spectators and baseball fans who were inconvenienced."
AHOF was formed from global audition program "Universe League" (2024-25), and debuted in July 2025 with its EP “Who We Are."
The band has nine members: Steven, Jeongwoo, Woongki, Han, Juwon, Shuaibo, JL, Daisuke and Chihen.
This article was originally written in Korean and translated by a bilingual reporter with the help of generative AI tools. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
