Volvo Car Korea cruised to a new milestone in September, surpassing 10,000 vehicles sold annually for the eighth consecutive year.
The automaker sold 1,414 units last month as sales rose 83.6 percent on month, according to data from the Korea Automobile Importers and Distributors Association, topping 10,612 vehicles sold this year.
The brand, which has gained a reputation on the back of a philosophy that “safety is not optional,” offers advanced driver assistance systems on every vehicle, from entry-level to flagship models.
Volvo is also catering to Korea with a 30 billion won ($22.5 million) investment in the development of a TMAP-based infotainment system and market-specific digital services that began with the XC60 released in 2021.
These services include TMAP's top-tier navigation data, TMAP Auto and an AI-powered platform with a Korean-language recognition rate of over 96 percent. The system also supports third-party apps including TMAP Store and Naver’s automotive Whale browser.
All of these connected services offer a wide range of entertainment content, including major streaming platforms such as YouTube, Wavve, Tving, Coupang Play, and SPOTV, as well as social media platforms like Instagram and Threads, along with Naver Webtoon and e-books.
Volvo also offers five years of complimentary data services as well as remote updates, with software support available for 15 years.
The automaker has proven popular, coming first for the seventh consecutive year in Consumer Insight’s annual survey of new car buyers, with respondents pointing to safety as well as the exterior and interior design.
Sales are propelled by an aggressive, market-tailored pricing strategy that makes premium vehicles more accessible.
The price of the EX30 was slashed by 7.61 million won to 39.91 million won, while the window sticker on the EX30 Ultra was cut by 7 million won to 44.79 million won. The Cross Country Ultra trim level was also cut by the same amount.
Partnering the price cuts with government subsidies, Volvo EVs can be had for the mid-30 million won range.
To maintain its success, the marque offers differentiated customer-centric services, from a five-year or 100,000-kilometer (62,137-mile) warranty to the Volvo Personal Service package, which assigns a dedicated technician to oversee maintenance and provide personalized service.
Along with after-sales service, the Hej, Volvo app enables owners to fully monitor the status of vehicle management and even book services through the brand’s Kakao Channel.
