Olive Young to open first U.S. store in California next week

Health and beauty retailer Olive Young is opening its first U.S. outlet in Pasadena, California, next week, to serve as an advance base for the brand's global expansion, the company said Thursday. 

The 803-square-meter (8,643-square-foot) venue is located in a major commercial district in the city and will feature around 5,000 products from some 400 beauty and wellness brands, the company said.

Around 80 percent of the products will be Korean brands. To reflect rapidly changing K-beauty trends, the company could change the product lineup as often as every two weeks, it added.

“We plan to contribute to K-beauty and K-lifestyle's deeper penetration in the overseas markets,” Lee Sun-jeong, the head of the beauty retailer, was quoted as saying, describing the new U.S. locations as the “first step into a global base.”

The company also plans to open an online shopping mall dedicated to U.S. consumers, which it said would provide faster and cheaper deliveries compared to its existing online mall for global customers.

In March, Olive Young announced that it built a 3,600-square-meter logistics center in Bloomington, California, to supply products to its offline stores as well as online customers.

The retailer said it plans to open five more offline outlets in the United States within the next year, starting with the West Coast and gradually expanding to the eastern region of the country, including New York.

The company's latest expansion in the U.S. comes amid growing sales from overseas customers, who accounted for 28 percent of the company's offline sales in 2025.

Yonhap