HYBE announces new girl group Saint Satine along with new company motto

HYBE will debut a new global girl group to follow in the footsteps of Katseye: a quartet named Saint Satine.

The four members — Emily from the United States, Lexie from Sweden, Samara from Brazil and Sakura from Japan — secured their spots after winning the "World Scout: The Final Piece" audition program jointly held by HYBE and Geffen Records.

The name combines a strong, charismatic presence of a saint along with a soft and sophisticated image of satine, according to HYBE. The quartet will aim to debut within the latter half of 2026.

HYBE on Wednesday also announced a new company motto: To become a "Global entertainment lifestyle platform company based on music and technology."

The new company "vision" has an added emphasis on technology, according to HYBE. A new company mission, "Discover a new universe, unlock an immersive journey," was also announced.

Put together, the two slogans express HYBE's urge to help consumers immerse themselves in content through HYBE's services and thereby unlock their new tastes and new worlds, according to the company. The slogans are built on the HYBE 2.0 strategy, which the company announced in August 2024, when it officially announced its focus on music, platform and tech businesses as its staples.

"The new vision prioritizes fans with music at our core, just like in the past, but also embodies our goal to use new technology to expand fan experience," said HYBE.

BY YOON SO-YEON [[email protected]]