Foreign visitors to Seoul hit record high, up 22% this year

Seoul welcomed 11.56 million foreign visitors through August, while their card spending rose nearly 60 percent from a year earlier.

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성수·여의도 외국인 방문 늘어도…쇼핑 '명동 집중도'는 심화 (서울=연합뉴스) 류영석 기자 = 방한 외국인의 쇼핑 지출의 중심지가 명동, 소공동을 비롯한 서울 중구에 집중된 것으로 나타난 가운데 13일 서울 명동 거리가 관광객 및 시민들로 붐비고 있다. 이날 한국관광공사 관광데이터랩을 보면 지난 2분기 서울 중구 외국인 신용카드 쇼핑업 지출액은 5천684억원으로 전국 지출액(2조3천606억원)의 24.1%였다. 롯데멤버스가 한국관광공사의 데이터를 가공해 분석한 결과로는 올해 5월 기준 방한 외국인 소비액 중 명동이 차지하는 비중은 27.8%에 달했다. 2026.9.13 ondol@yna.co.kr/2026-09-13 15:36:09/
Tourists and pedestrians crowd the streets of Myeongdong in central Seoul on Sept. 13.

Seoul drew a record number of foreign visitors in the first eight months of the year, up more than 22 percent on year, according to the municipal government on Tuesday.

A total of 11.56 million foreign visitors reportedly traveled to Seoul from January through August, up 21.6 percent from 9.51 million during the same period last year.

In August alone, 1.72 million foreign visitors came to Seoul, up 23.3 percent from 1.4 million a year earlier.  

Tourists from China, Japan and Taiwan accounted for 66.4 percent of all foreign tourists to Seoul that month. China accounted for the largest number at 636,000, or 36.9 percent, followed by Japan with 322,000, or 18.6 percent, and Taiwan with 188,000, or 10.9 percent. 

The most visited tourist destinations in Seoul among foreign tourists in August were the Myeongdong area in Jung District, central Seoul, followed by Times Square in Yeongdeungpo District, western Seoul; the Coex and Bongeunsa Temple area in Gangnam District, southern Seoul; Dongdaemun Market and Gwangjang Market in Jongno District, central Seoul. 

Card spending by foreign tourists also surged nearly 60 percent as the number of visitors increased. Foreign tourists spent 7.78 trillion won ($5.8 billion) by card from January through August, up 59.9 percent from 4.87 trillion won during the same period last year. 

Shopping accounted for 46.6 percent of foreign tourists’ card spending last year, followed by medical and wellness services at 23.8 percent, food and beverages at 13.2 percent and accommodations at 10.4 percent.  

외국인 쇼핑 중심지는 명동 (서울=연합뉴스) 류영석 기자 = 방한 외국인의 쇼핑 지출의 중심지가 명동, 소공동을 비롯한 서울 중구에 집중된 것으로 나타난 가운데 13일 서울 명동 거리에서 외국인 관광객들이 쇼핑백을 들고 걸어가고 있다. 이날 한국관광공사 관광데이터랩을 보면 지난 2분기 서울 중구 외국인 신용카드 쇼핑업 지출액은 5천684억원으로 전국 지출액(2조3천606억원)의 24.1%였다. 롯데멤버스가 한국관광공사의 데이터를 가공해 분석한 결과로는 올해 5월 기준 방한 외국인 소비액 중 명동이 차지하는 비중은 27.8%에 달했다. 2026.9.13 ondol@yna.co.kr/2026-09-13 15:34:39/
Foreign tourists carrying shopping bags walk through Myeongdong in central Seoul on Sept. 13.

Spending at large shopping malls jumped 77.5 percent from a year earlier, while medical tourism rose 64.2 percent and restaurants 59.5 percent, helping drive the overall increase. 

Tourist spending also spread to neighborhoods and traditional markets across Seoul. 

Foreign card spending in the popular tourist areas of eastern Seoul's Seongsu-dong and Myeongdong increased 103.7 percent and 74.7 percent, respectively, from a year earlier. 

Spending also surged in neighborhood commercial districts and traditional markets, rising 240.1 percent near Dosan Park in southern Seoul, 206.6 percent near Kyeongsu Elementary School in Seongsu-dong and 127.4 percent at Gwangjang Market. 

“After the number of foreign tourists reached an all-time high in August, tourism spending has also been growing rapidly, further increasing the economic impact of tourism in Seoul,” said Cho Seong-ho, head of the Seoul Metropolitan Government’s Tourism and Sports Bureau. “We will strengthen connections between nighttime content and local commercial districts, with a focus on Seoul’s nighttime economy, so that tourists stay longer in Seoul and tourism spending spreads throughout the city.” 


BY JEONG HYE-JEONG [[email protected]]

This article was originally written in Korean and translated by a bilingual reporter with the help of generative AI tools. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.