Consumers rally behind 'patriotic' seafood company amid delisting concerns
Hansung Enterprise's online orders and share price both jumped after social media users called for support, citing the company's history of sponsoring concerts honoring 1950-53 Korean War veterans.
One of Hansung Enterprise's plants located in Gimhae, South GyeongsangHANSUNG ENTERPRISE
A Korean seafood manufacturer facing possible delisting has seen online orders surge and its stock prices jump after social media users launched a campaign urging others to support what they described as a “patriotic company.”
Orders through Hansung Enterprise's online store, Hansung Market, surged to several dozen times their usual level on Monday, according toindustry sources on Tuesday. The sudden influx sold out some products and evendelayed deliveries.
The campaign gained momentum on the social media Threads after posts claimed Hansung Enterprise was at risk of being delisted. Many users rallied behind the company, encouraging others to buy its products and shares.
Hansung Enterprise, a Kospi-listed midsize seafood manufacturer, best known for processed products such as crab-flavored surimi stick Crami, has struggled with rising raw material costs and losses on trade receivables. The company's operating profit halved from 11 billion won ($7.2 million) in 2024 to 5.8 billion won in 2025, while revenue also fell 4.2 percent on year during the same period.
Even worse, its share price fell as low as 4,200 won last month, reducing its market capitalization to 26.1 billion wonand raising concerns about the possibility of being delisted.
Many supporters described Hansung Enterprise as a “patriotic company,”citing its long-running sponsorship of an annual peace concert honoring United Nations veterans of the 1950-53 Korean War. The company has fully funded the event since 2009.
“I bought the sausages because both the chicken and pork are domestically produced and they cost less than 10,000 won.” said one netizen. “I bought 10 shares to show my support for a Korean company going through difficult times.” another said.
Hansung Enterprise's stock rose 11.58 percent during trading on Monday to 4,720 won, up from its previous close of 4,230 won.
In a statement released later that day, the company thanked customers for the surge in orders and messages of support.
“We were overwhelmed by the flood of new members, orders and warm messages shared on social media,” the company said.
Hansung Enterprise also clarified claims circulating online that it uses only domestic ingredients.
“While we make every effort to prioritize Korean ingredients, we also carefully select raw materials from various countries,” it said. “We believe it is important to be transparent and avoid misunderstandings.”
The company also said praise for its support of Korean War veterans should be shared with the musicians who have volunteered their time for the annual concert.
“Being called a patriotic company is more than we deserve,” it said. “This event would not have been possible without the dedication of those musicians.”
This article was originally written in Korean and translated by a bilingual reporter with the help of generative AI tools. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
