Angel-in-Us to return to Indonesia with master franchise agreement

The coffee franchise is partnering with food and beverage company Bogajaya with plans to open 10 branches over the next five years.

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Coffee brand Angel-in-Us unveils Americcino, a collaborative menu item with beer brand Kozel, at its store in Mapo District, western Seoul, on Aug. 1, 2023.

Korean coffee franchise Angel-in-Us, operated by Lotte Group affiliate Lotte GRS, said Tuesday it will re-enter the Indonesian market through a master franchise agreement with a local company.

Angel-in-Us signed the agreement with Indonesian food and beverage company Bogajaya Group to open an outlet by the end of this year, the company said in a press release.

A master franchise agreement allows a master franchisee not only to open franchise units within a specified area but also to subfranchise them to third parties.

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"Lotte directly operated Angel-in-Us outlets alongside its Lotteria burger chain in Indonesia for several years before withdrawing from the Southeast Asian market in 2020," a company spokesperson said.

Through its partnership with Bogajaya, Angel-in-Us plans to open 10 outlets over the next five years, aiming to establish Indonesia, home to a population of about 270 million, as a strategic base for its global expansion.

Lotte GRS currently operates 240 Angel-in-Us outlets in Korea, with no overseas outlets currently in operation.


Yonhap

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