Underground branding
Published: 23 Feb. 2022, 18:46
Updated: 23 Feb. 2022, 19:33
![Seoul Metro officials revise the name of the Euljiro 3-ga station in Jung District, central Seoul, Wednesday. Seoul Metro signed a contract with Shinhan Card earlier this year to add its name next to the existing station name in parenthesis: Euljiro 3-ga (Shinhan Card). Shinhan Card paid 874 million won ($734,200) to Seoul Metro, and the contract runs for three years. [YONHAP]](https://koreajoongangdaily.joins.com/data/photo/2022/02/23/cdfe267a-948e-4718-b7bc-6755d19d2d10.jpg)
Seoul Metro officials revise the name of the Euljiro 3-ga station in Jung District, central Seoul, Wednesday. Seoul Metro signed a contract with Shinhan Card earlier this year to add its name next to the existing station name in parenthesis: Euljiro 3-ga (Shinhan Card). Shinhan Card paid 874 million won ($734,200) to Seoul Metro, and the contract runs for three years. [YONHAP]
BY SARAH CHEA [[email protected]]
with the Korea JoongAng Daily
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